Small Batch Apps
Effective 23 September 2026
This policy is about the Tails & Turf mobile game for iPhone, iPad and Android. It says what the game collects, what it keeps only on your phone, and who else is involved. It does not cover anything else we might publish elsewhere.
Tails & Turf is a match-and-claim puzzle game. There is no account required to play, no chat, no profile, no photos and no location features. The only advertising is optional rewarded video: you can choose to watch a short ad in exchange for a reward, and the game never shows an ad you did not ask for.
The game keeps your progress — coins, level, sidekicks, trail progress, wardrobe, streak, achievements and your settings — on your device. If you play as a guest, that is the only copy anywhere.
If you sign in, a copy of your saved game is also kept under your account on our servers (Google Firebase, in the United States) so it can follow you to another phone. Guests have no copy anywhere but their phone. Delete Account removes the server copy along with the account.
The first time you open the game it creates a random identifier for your install. It is a random string generated on your phone, not a device identifier and not anything that identifies you as a person. It is used to tell one player's play from another's in the numbers described below.
If you tell the game you are 13 or over, it sends anonymous product analytics so we can see how the game is being played and where it needs fixing. Those events are:
We do not send your name, your email address, your contacts, your location, your photos, anything you type, or anything about what else is on your phone — because the game never asks for any of it.
If the age screen tells us you are under 13, analytics are switched off completely. No events are sent, no identifier is sent, and the analytics service is not even started on that device. See Children below.
Signing in is optional and the whole game works without it. Depending on your phone and on how the game is set up at the time, it may offer Sign in with Apple or Sign in with Google. If you use one of them:
You can sign in at any time from Settings, and you can sign out again — signing out unlinks the service and keeps everything you own.
Coin packs are bought through Apple's App Store or Google Play. They take the payment, not us. The game never sees or handles your card, your bank details or your store account details, and we never receive them.
When a purchase completes, the game adds the coins to the balance saved on your device. It does not store a receipt, a transaction number, a price, or any purchase history.
For players 13 and over, a purchase also sends the same kind of analytics event as everything else: which coin pack was involved, how many coins it granted, and whether the purchase succeeded, failed or was cancelled. No price, no currency, no receipt and no store account information is included. For players under 13, as everywhere else, nothing is sent.
You do not need to sign in to buy coins.
Ads in Tails & Turf are always your choice. There are three places the game offers one: to double your daily spinner gift, to take an extra daily spin, and to get three cards when a sidekick runs out. If you never tap those offers, you never see an ad.
The ads are served by Google AdMob. When the advertising software runs, Google may collect your device's advertising identifier (where you have allowed it), your IP address, which Google can use to work out your general area, basic information about your device, and how you interacted with the ad: whether it was shown, watched to the end or tapped. Google uses this to choose and measure ads, under Google's own privacy policy.
Before any ad can load, the game asks for the permissions the law requires. In Europe and the United Kingdom that is Google's consent message. On iPhone and iPad it is Apple's "Allow tracking" prompt. If you decline, ads are not chosen using your advertising identifier, and in some regions the rewarded video offers may not be available at all.
We do not receive your advertising identifier ourselves. Our own analytics record only which of the three offers was used and whether the ad was watched to the end, so the reward can be given. The reward is granted only when the ad finishes.
All of it is removed when you delete the app, and all of it is removed when you use Delete Account inside the game.
We do not sell your data. The game has one advertising provider, Google AdMob, used only for the optional rewarded videos and only for players 13 and over, in the way described above. We do not pass your saved game, your sign-in or your analytics to it.
These other companies are involved, and only in these ways:
We do not share your data with anyone else, and we do not receive data about you from anyone else.
When you first open Tails & Turf it asks one question: what month and year you were born. It does not ask for the day, and it does not ask your name. The screen does not hint at what a "good" answer would be.
Your answer is stored on your device and nowhere else. It is never attached to an analytics event and never sent to us or to anyone else.
If the answer means you are under 13:
One thing the app still does for every player, whatever their age: it connects to the app store's own purchase service when it starts, so the shop can show the right prices in the right currency. That connection is handled by Apple or Google and by the purchasing library the game is built with. We send them nothing about the player through it, and what they see is covered by their own privacy policies.
Because the game does not know your birth day, it reads your whole birth month as still being under 13, so the switch happens on the first of the following month. That is deliberate: it errs on the side of the child.
The question is asked once and is not asked again. If you need to change the answer, use Delete Account in Settings — that clears it along with everything else, and the game will ask again next time.
Parents: if you believe a child has given information you would rather we did not hold, please write to smallbatchappsservice@gmail.com. Note that for an under-13 answer there is nothing on our side to remove — the data never leaves the phone. Deleting the app, or using Delete Account inside it, removes it from the phone too.
Settings → ACCOUNT → DELETE. You will be asked to confirm twice. It removes, permanently and with no way back:
The game then starts fresh with a brand-new random identifier. Nothing is kept afterwards, on the phone or on our servers; there is no retention period.
Signing out unlinks Apple or Google and leaves everything you own exactly where it is.
You can delete the app at any time, which removes everything it stored. Your phone's settings also control storage and notifications for the app in the usual way.
You can write to smallbatchappsservice@gmail.com to ask what we hold about you, or to ask us to delete it. In practice the in-game Delete Account above is faster and more complete, because most of what the game knows only ever existed on your phone. If you write to us, tell us as much as you can about your install so we can find the right records — and please note that the analytics we hold are not linked to a name or an email address, so we may not be able to identify your records from an email alone.
Being straight about this: everything the analytics service sends is sent over an encrypted HTTPS connection, provided by the Google and Unity software the game uses — we do not run a server of our own and we did not write that transport. Your game save lives in the app's own private storage on your phone and is protected by your phone's own security, not by anything we add on top. It is not encrypted separately, and someone with full access to an unlocked, modified device could read it.
Signed-in players' saved games sit in a Google Firebase database in the United States, readable and writable only by the signed-in account that owns them, under rules we publish to that database. Guests have nothing on any server.
If the game starts collecting something new — a cloud save, an ad network, anything — we will update this page and change the effective date at the top before that version ships. If the change is a significant one, we will say so in the app.
Questions about this policy, or about your data:
There is also a support page with help for common problems.